Proof.
Journal

Field notes on considered shopping.

Dispatch 014 — Resale

The new arithmetic of secondhand luxury.

Why the resale market quietly became the most honest pricing signal in fashion.

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Dispatch 013 — Method

Six signals: how PROOF authenticates a listing.

A look inside the model that flags dupes before they reach your doorstep.

Dispatch 012 — Field notes

What 1.1M verified items taught us about taste.

The patterns hiding in a year of considered purchases.